OUR COLORS: PURPLE, PINK, GREEN, GOLD, WHITE AND BLACK
PURPLE: Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.
http://www.empower-yourself-with-color-psychology.com/color-purple.html
PINK: The color pink represents compassion, nurturing
and love. It relates to unconditional love and understanding, and the giving and
receiving of nurturing.
A combination of red and white, pink contains
the need for action of red, helping it to achieve the potential for success and insight offered by white. It is the passion and power of red softened with the
purity, openness and completeness of white. The deeper the pink, the more passion and energy it exhibits.
Pink is feminine and romantic, affectionate and
intimate, thoughtful and caring. It tones down the physical passion of red replacing it with a gentle loving energy.
Pink is intuitive and insightful, showing
tenderness and kindness with its empathy and sensitivity
http://www.empower-yourself-with-color-psychology.com/color-pink.html
GREEN: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.
Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
http://www.empower-yourself-with-color-psychology.com/color-green.html
GOLD: The color gold is the color of success,
achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of the color gold implies affluence, material wealth and extravagance.
Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today - it is probably the most valuable and easily traded commodity available in the global market place.
This color is linked to masculine energy and the
power of the sun, compared to silver which is associated with feminine energy and the sensitivity of the moon.
Optimistic and positive, gold adds richness and
warmth to everything with which it is associated - it illuminates and enhances other things around it.
At the uppermost level, the color gold is
associated with higher ideals, wisdom, understanding and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and the soul.
http://www.empower-yourself-with-color-psychology.com/color-gold.html
WHITE: White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels
are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.
http://www.empower-yourself-with-color-psychology.com/color-white.html
BLACK: Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.
http://www.empower-yourself-with-color-psychology.com/color-black.html
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.
http://www.empower-yourself-with-color-psychology.com/color-purple.html
PINK: The color pink represents compassion, nurturing
and love. It relates to unconditional love and understanding, and the giving and
receiving of nurturing.
A combination of red and white, pink contains
the need for action of red, helping it to achieve the potential for success and insight offered by white. It is the passion and power of red softened with the
purity, openness and completeness of white. The deeper the pink, the more passion and energy it exhibits.
Pink is feminine and romantic, affectionate and
intimate, thoughtful and caring. It tones down the physical passion of red replacing it with a gentle loving energy.
Pink is intuitive and insightful, showing
tenderness and kindness with its empathy and sensitivity
http://www.empower-yourself-with-color-psychology.com/color-pink.html
GREEN: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.
Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
http://www.empower-yourself-with-color-psychology.com/color-green.html
GOLD: The color gold is the color of success,
achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of the color gold implies affluence, material wealth and extravagance.
Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today - it is probably the most valuable and easily traded commodity available in the global market place.
This color is linked to masculine energy and the
power of the sun, compared to silver which is associated with feminine energy and the sensitivity of the moon.
Optimistic and positive, gold adds richness and
warmth to everything with which it is associated - it illuminates and enhances other things around it.
At the uppermost level, the color gold is
associated with higher ideals, wisdom, understanding and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and the soul.
http://www.empower-yourself-with-color-psychology.com/color-gold.html
WHITE: White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels
are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.
http://www.empower-yourself-with-color-psychology.com/color-white.html
BLACK: Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.
http://www.empower-yourself-with-color-psychology.com/color-black.html